eCommerce SEO

So you’ve got an impressive eCommerce brand filled with amazing products. Now, it’s time to get the word out there and make more sales. eCommerce search engine optimization (SEO) is about making sure your business gets seen by the right people on search engine results pages (SERPs).

eCommerce SEO involves optimizing your website to attract more organic traffic from search engines like Google. From your headlines and meta-data to product descriptions, external and internal linking, every aspect of your website should be primed for maximum reach and maximum revenue.

However, it’s not just about raking up visitors for the sake of it with eCommerce SEO. It’s about finding the customers out there who are buying what you’re selling. By knowing how to find keywords with proper keyword research that lead to higher conversions, and building your search and content marketing strategy around these keywords, your store will work harder for your sales. That's why you need a killer team and SEO company to take your product pages to page of the search results.

It comes down to this: As an eCommerce website, you need a custom SEO strategy and SEO campaign that helps grow your brand awareness online as well as your sales. Unlike other service-based businesses or traditional brick-and-mortar stores, your online store is your lifeblood. It’s where you find and connect with customers, make transactions, and realize your business vision. That’s why your digital strategy needs to be smart and sharp to cut through the online noise. With thousands of eCommerce sites in your industry vying for the same space, your SEO strategy needs to be airtight to guarantee your page is shown at the top of the search results.

Ever wondered why it’s so hard for your eCommerce website to get noticed? You’re not alone, EVERYONE would have this problem at the beginning.

Let's face it, the eCommerce industry is fiercely competitive. In 2020, eCommerce sales are expected to account for 18.1% of all retail sales globally. (emarekter.com) In fact, that's 54.8% of the eCommerce market share in just three years. (Orbelo). There are 2 Billion digital buyers globally, what's more, global eCommerce sales are expected to reach $4.13 trillion in 2020. What does that mean? More competition with more eCommerce stores entering the industry. And here’s the thing: a massive 85% of consumers conduct online research before making a purchase online (Stasista). With so many eCommerce stores online, you need to be in the right places (aka Google) if you want to be found.

In order to actually make a serious impact, you need a cohesive eCommerce SEO plan with all channels firing at the same time. Dabbling in things here and there won't make much of a difference to your bottom line. Consider this: 39% of ALL global traffic to eCommerce sites comes from search engines (SEOtribunal) and 23.6% of eCommerce orders are directly tied to organic traffic (Business Insider). eCommerce SEO and digital marketing are absolutely vital if you want to supercharge your sales and long term results.

But one thing many eCommerce business owners don’t realize is that the best results come when you integrate your SEO efforts with paid media (social media ads, Google ads). By supplementing your eCommerce PPC with some targeted SEO, you’ll undoubtedly see conversion rates increase like never before.

So, what’s the best way to give your eCommerce business the fighting chance that it deserves? Craft a custom eCommerce SEO campaign with proven white hat tactics to get results like skyrocketing organic traffic. Better yet, get OMG to do it for you – eCommerce SEO services and digital marketing are our specialties. After working with thousands of eCommerce businesses and online stores like Culture Kings and Hello Molly, we've fine-tuned our eCommerce organic search strategies to achieve success for our clients.

Keen to get started? Contact us by using the form below and claim your free audit (worth $2000).

Search engine optimization is the art and science of optimizing your website around specific keywords, so your content comes up higher on SERPs like Google or Bing. The goal here is to build a website that gets your most relevant content and products in front of your potential customers, exactly when they’re looking for it.

Sounds like a dream. But how do you make that magic happen?

To make your website more SEO-friendly, you first need to know what your customers are searching for (aka your keywords). Once you have your target keyword, you need a laser-focused SEO strategy that ensures your site will come out on top when customers are looking for those keywords. Your site architecture should be built based on these findings. Once you’ve locked this down, there’s the on-page and technical SEO to ensure search engine bots can crawl your website and get the right information in front of your audience when they’re looking for it.

As an eCommerce site owner, you want every part of your store to be user-friendly and get your brand out there. We know that’s important to you. But it also needs to be primed for search. Write SEO-optimized product descriptions and image descriptions on every product page, and don’t forget to insert meta-data and optimize your URL structures. On top of that, focus on delivering a smooth experience via a fast site, better mobile experience, clear product categories and intuitive design. These small things might seem like simple tasks, but they often lead to massive growths in organic traffic.

Content marketing is also key to come out on top in search rankings. You need to focus on churning out share-worthy blog post content, videos and visuals as part of your broader marketing strategy. Get people linking to your site's content and spreading the word on social media. As more people share, your website and content become more authoritative — and Google will give you more love in search results. Content is also an essential way to optimize your website for long tail keywords for seasonal trends or hot topics, and capture more organic traffic to your site.

However, keep in mind: SEO is a long-term game. You can’t just do these things once and expect it to lead to results. Similarly, increasing your organic traffic doesn’t always lead to more sales, especially if the audience isn’t the right fit. It takes a rock-solid strategy, some serious technical knowledge and constant fine-tuning if you want SEO to work for your eCommerce store.

That’s where an SEO company like OMG comes in.

Let’s face it – a lot of eCommerce SEO agencies will talk a big game, but they don’t always make an impact with their eCommerce SEO services. That’s not the case with us. Our focus as an SEO company with our eCommerce SEO services has always been about delivering high-impact marketing strategies and executing them to deliver revenue-shifting results with our fantastic team of Gurus.

Our seasoned team of SEO Gurus are specialists in eCommerce SEO that drives more leads, conversions, and revenue. We’ve worked with thousands of companies worldwide to turn their eCommerce sites into search engine superstars with our eCommerce SEO services. That's why we're the SEO company thousands of companies trust with their SEO. With our industry expertise and our team of Guru's extensive experience, we work with you to keep your brand top-of-mind and accelerate online sales.

The difference is in our evidence-based approach. We’ve poured millions into building the right dashboards and platforms to get deeper insights that we apply to our clients' custom SEO strategy. We understand what our clients are already ranking for and what search terms are working. This means we know what you need to focus on in order to improve your search rank, and fuel revenue growth. Just imagine what our eCommerce SEO services and our team of Gurus could do for you. Curious? Contact us using the form below.

There’s a lot more than you’d expect when it comes to eCommerce SEO, and naturally, a digital marketing agency that specializes in this field takes all the necessary steps to ensure every optimization they make guarantees results.

The first thing an eCommerce SEO agency typically does after they’ve completed an SEO audit to fully understand the website is keyword research. In essence, keyword research is the process of identifying popular and highly searched terms around areas of relevance to your website. E.g. If you run a streetwear website, terms like ‘streetwear online store’ and ‘buy streetwear online’, will likely be your identified keywords.

But this goes beyond the obvious terms, an eCommerce company also spots frequently asked questions such as ‘how much should I pay for streetwear’ and long tail keywords such as ‘best streetwear website for women’. These terms can also be identified as useful content creation ideas to further enhance your organic search strategy. These keywords will then form the foundation of your entire search engine optimization custom strategy, with the eCommerce SEO experts using these terms throughout all of their content marketing and optimizations.

From keyword targeted on-page optimization, laser-focused meta descriptions that’ll get everyone clicking, to simply writing quality blog posts that people love to read, an eCommerce SEO company can implement the tweaks and recommendations you need to bring in waves of organic traffic to your site, an elevated conversion rate, and naturally - more sales.

While no eCommerce brand is ever the same, lead generation through the search engine optimization process is often very similar, regardless of industry. At the end of the day, SEO is all about designing and optimizing content that encourages relevant users to not only visit but stay on your site, eventually becoming a lead. The entire process starts with keyword research. Not only can we identify new keywords to rake in more traffic to your eCommerce website, but we also figure out what search terms are bringing in customers for you right now. This let’s us ascertain what our target keywords need to be going forward, whether it be implementing new terms or solidifying already successful search terms.

You might think the next step is easy - stuff your site with those keywords - but doing so could lead to disastrous results. See, search engines wisened up to those tactics long ago and have updated their algorithm to actually penalize sites that simply stuff keywords into their site with little to no value on the visitors. That’s where eCommerce SEO experts - like us - help build content that is loved by both search engines and visitors alike. Using our data-based approach, we conduct strict white hat best practices when implementing every custom SEO campaign to ensure that your website brings in leads for both the short and long term. If you’re looking to boost your lead generation and increase your revenue with the guidance of a top-rated eCommerce SEO agency, you’ve come to the right place! Stand above the rest of your industry competitors, give us a call today and start your custom organic search transformation now.

That entirely depends on how much you want to succeed. Do you want cheap, short-term gains that might not work out after a year's worth of algorithm updates? Or do you want a valuable custom eCommerce SEO campaign perfectly suited to your site that not only skyrockets organic traffic, but generates more revenue in the long term?

The answer should be the latter, but some companies still consider the former instead. Often enticed by outlandish claims from “cheap” SEO companies of huge returns and spikes of revenue on a shoestring budget, any business big or small could fall for it. Unfortunately, these SEO agencies often use cheap tricks and blackhat SEO strategies to get those quick results. This only leads to long-term pain and strife for your business as Google figures out your dodgy SEO strategy and subsequently penalizes you for it. What makes things worse is fixing these issues can be costly, often becoming more expensive than the original budget you started with!

In terms of how much you should pay, that would also come down to a number of factors affecting your business. From your current business situation, your SEO goals, and how soon you want those goals to be realized, these factors will naturally affect how much you’ll need to spend to achieve the results you desire. Regardless of these factors, whether you're a small business looking for entry-level SEO experts or a large multinational seeking the assistance of an experienced high-end SEO team, think of this as an investment rather than an expense. To gain long-term and sustained benefits from SEO, it’ll rarely be cheap, with organic traffic and organic revenue forming a massive percentage of sales every year, it’ll be worth the wait.

Not to toot our own horn, but if you’re searching for an award-winning agency that can elevate your eCommerce brand to new heights, the Online Marketing Gurus need to be your first choice. From content creation that promises endless shares and backlinks from the biggest industry sites, keyword-focused on-page SEO that’ll quickly see your product pages rapidly climb the search rankings, to simple web design tweaks that’ll boost your conversion rate, we have the know-how and expertise to create a custom SEO strategy that gives you authentic results.

Our talented team of experts have plenty of experience across all eCommerce platforms, and with successful clients of all sizes big and small across a variety of industries, we can easily craft a custom eCommerce marketing campaign that drives results in no time. Every custom strategy we produce is backed by the numbers, using a number of different sources such as Google Analytics to create a list of optimizations your business needs to implement for dramatic growth.

If you need a little extra motivation, how about a free website audit worth $2,000? We’ll go through every single digital channel from SEO, PPC, Facebook, and more to create an in-depth 50+ page report providing data-rich insights on how your business could level up each channel. What’s more, we’ll even throw in an actionable 6-month game plan that your marketing team can implement in your own time. Talk about value!

So, what are you waiting for? Whether you need some timely advice on recently pushed web design, new ways to enhance your link building, or just want some help boosting the conversion rate on your top product pages, we’ll more than happily help. Give us a call and we’ll get started on your free audit today!