Microsoft Ads Services (Bing Ads)

Microsoft Ads, formerly Bing Ads, are an opportunity to tap into new audiences and grow your business using Microsoft’s partner network. Essentially, it’s Microsoft’s version of Google Ads.

Google Ads allows you to run ads on the Google search network and Google’s partner networks. Similarly, your Bing Ads account allows you to run ads on both the Bing search network and its partner search engines, Yahoo and AOL. You’ll get to the top of Microsoft search network with text and shopping ads, and put your brand in front of millions of shoppers.

Microsoft Ads works in a very similar way to the way Google Ads does. You can even sync all of your Google Ad groups and campaigns with Bing Ads. Just like Google AdWords, you create ads and bid on keywords on Bing Ads. If your bid is successful, your ad shows for that keyword when someone searches for it. Then, you pay the bid amount every time a user clicks on your ad and goes through to your site.

But there are important differences. Microsoft Ads lets you display ads on the sides of the search results page — an option that isn’t available on Google. Bing also uses a different Quality score, which can change the way the ads are displayed after you’ve imported them.

Bing is an untapped resource for a lot of businesses. It can absolutely be a profitable place to run high-converting pay-per-click (PPC) campaigns that deliver impressive results.

Here’s the thing. Google Ads is by far the bigger platform. But it’s also the more saturated platform. Every Joe Blow is on Google Ads, and competition is fierce. The cost-per-click (CPC) for some keywords is sky-high, so you need to have a sharp strategy to get the best bang for your buck. While Bing is smaller, it’s still got a significant reach. As the second largest search engine in the world, More than 137 million unique searchers use Bing to find information. That’s a massive pool of people who are ready and waiting to learn about your product with Microsoft Ads.

More importantly, Bing now has 34% of the desktop search engine market share worldwide, and over 6 billion monthly searches take place every day on the Bing network. It’s more search volume than you’d expect — which means there’s plenty of opportunity to get your brand out there and convert customers using Bing. With Bing, you also tap into a different audience than Google. Microsoft Ads reach 63 million searchers that you don’t touch with Google Ads. The typical Bing user is also older: 54% of Bing Network users are over 45, which means you’re talking to a more mature and educated audience.

Here’s another great thing: you spend less and get more with Microsoft Ads. There’s less competition on Bing, which means clicks are cheaper and you get more value for your money. In fact, a lot of online case studies from the US and Australia show that Bing Ads have a lower CPC and cost per acquisition (CPA) for many advertisers. It’s a perfect option if you’re working with a tight budget. And, because competition isn’t as fierce, you have a better chance of getting higher ad positions than on Google Ads — even with a lower ad spend.

The bottom line? Microsoft Ads is the perfect complement to a PPC strategy. But you need the right partner to generate impressive ROI and reach new territories. That’s where our Bing Ads management services come in.

We’re the best agency for Microsoft Ads because we draw on a large raft of experience to craft razor-sharp strategies that complement your existing media mix. We’ll help you get the best ROI from Microsoft Ads, while unlocking untapped audiences and growing your brand reach. Contact us now, and learn how we can work together to skyrocket your revenue using the Bing network

While Google and Bing are the two largest search engines in the world, there is no question that Google has the majority of users when it comes to the search market. However, rather than thinking of these two platforms as competitors, you should think of them as going hand-in-hand in any serious online marketing campaign. Each has their pros and cons, but ultimately, they both offer serious growth opportunities for anyone looking to grow their online presence.

Let’s start with the similarities. The concept behind both platforms is the same: use pay-per-click advertising designed to help businesses reach specific audiences, drive traffic, and increase revenue. Also, the basic mechanics of advertising on Google Ads and Bing are virtually identical. You bid on specific keywords that you think Google or Bing network users will use. Then, when a user runs a search that matches your keywords, Bing or Google compares the bids and ad quality and displays the winner.

But while some mechanics are the same, you’ll also find plenty of differences between the two platforms. The most obvious difference is search volume: Google accounts for around 63% of online searches globally, while the Bing network currently accounts for 33%. Because of the popularity of Google, chances are you’re going to have a higher CPC. While a lot of factors determine how much an ad campaign will cost, for the most part Bing will almost always be cheaper.

For product ads, Google allows ad campaigns across the globe and doesn’t take device into consideration. However, Bing has only made product ads available in the U.S., Canada, UK, France, Germany, India and Australia for PC, and for mobile only in the U.S. and UK.

Both Bing Ads and AdWords offer different ad extensions for campaigns. Google Ads doesn’t offer image and review extension, while Bing does. But Bing doesn’t have affiliate location extension, promotion extension and message extension like Google Ads. Google also offers 46 different languages, while Bing has 12. This might be limiting if you’re targeting multiple countries with your digital campaign. Google Ads also allows you to add display ads into your campaign across the Google Display Network, while Microsoft Ads is limited to search via Bing, Yahoo and AOL. In other words, you have access to a bigger network through Google Ads.

We know we’ve laid a lot on you. Truth be told, there’s a lot to consider when running any PPC campaign. That’s why an agency can help you make sense of it all.

When it comes to Microsoft Ads, we’re the best around. Our PPC Gurus are absolute whizzes, building you a strategy that takes advantage of the Bing network to grow your revenue. We’ll help you tap into the power of Microsoft Ads with targeting and creative messaging that’s optimized for low CPC and high conversions. Then we’ll test, test and test it again so you get the absolute best results from the world’s second largest search platform. Plus, as the best-rated PPC agency, we know how to build a campaign that will complement your existing search marketing strategy on Google. With our help, you’ll crush your sales targets AND the competition.

The formula for impressive ROI on Microsoft Ads is similar to other search platforms. Focused targeting + eye-catching creative = revenue-boosting results.

Like any PPC campaign, having a powerful advertising strategy is essential. Microsoft Ads can be a great way to increase visibility and conversions. But it takes planning to ensure you’re getting the most bang for your buck.

Try to avoid simply importing your Google Ads campaign into Microsoft Ads. Some agencies might do this. But this approach won’t take advantage of the platform’s advanced customization and targeting options. It’s better to start with a dedicated Microsoft Ads campaign that uses data-driven insights and industry-proven strategies if you truly want the best ROI on your spend. Spend time zeroing in on your target audience, then craft a message that compels them to click. Once you’ve hooked them in, use an enticing landing page to seal the deal.

Like any search engine marketing, Bing Ads management is time-consuming, and complicated. For the best results, you need a pay-per-click specialist by your side. That’s us.

At OMG, we use a comprehensive approach to create savvy, sales-driven Microsoft Ads campaigns. It starts with a deep understanding of your business goals, and how to reach your target audience on the Bing network. Our Gurus find the keywords that result in consistent sales for your business, and create an efficient and effective bidding strategy that gets results. Then we track every step of the process and measure it. This means monitoring your click-through rates, the average cost-per-click, conversion rates and more. Armed with this information, our Gurus will refine your ads, targeting and bidding to increase your conversions now AND in the long run.

See that form down below? That’s the first step to unlocking more revenue and unleashing your advertising potential. Pop your details in the form, and one of our Gurus will get in touch for a brief 30-minute call. During this call, we learn more about your business, what your goals are, and talk strategy.

After that, we’ll give you a Digital Audit and Strategy worth $2,000 for FREE. No catch. We’ll send you a 50+ page analysis of what your website’s succeeding in and where you’re losing revenue, as well as a six-month digital marketing strategy designed to get you the results you deserve. It’s simple and straightforward. What’s more, you’ll get what you’re after: the key to sales, brand awareness, and sustainable long-term growth.