Facebook Advertising

Facebook advertising is a cost-effective and powerful method of online advertising. When done right, Facebook advertising delivers your message right to your target audience, and encourages them to show you the money.

Facebook has over 2.7 billion active users. Rather than relying on your social media posts to reach your audience organically, Facebook ads lets you pay to get your content in front of your target audience.

Like pay-per-click (PPC) advertising, Facebook advertising is an auction. When you submit your ad, it goes to an auction to get in front of your target audience. The ad that gets shown is the one that ‘wins’ the auction based on the bid amount (the amount you’re willing to pay), estimated action rates (whether the audience will engage with the post), and your ad quality and relevance.

The bidding format for Facebook ads varies depending on your goals. Some of the most common are bids based on clicks, impressions and conversions. You can use cost-per-click (CPC) bidding if you’re trying to encourage users to click on your ad, or a cost-per-mile (CPM) method that’s based on the maximum you want to pay for your ad to reach 1,000 impressions. Meanwhile, conversion bidding allows you to select your campaign objective, such as video views. Then Facebook optimizes the ad to target people most likely to convert.

The beauty of Facebook advertising is its exceptional targeting. Facebook has amassed swathes of data over the years and knows A LOT about its users. This makes it one of the most highly targeted forms of advertising. You can dig deep into behaviours, interests, connections, demographics, age ranges, languages, locations, and more when creating your ad, to make sure it gets in front of the right people. Plus, you can create lookalike audiences based on your current followers — after all, who better to sell to than people like your existing customers?

Sound like a lot to manage? Truth be told, it is. It’s hard to find the resources within your own team, or find a marketing agency that truly delivers results. But at OMG, revenue-boosting results are what we deliver every single day.

Our Gurus are whizzes with all the nuts and bolts of paid social, and are here to help you reach new levels of sales. We’ll take care of the hard work, whether it be choosing the right Facebook ad types, setting up the right target audiences to crafting compelling copy, extracting insights in Facebook Ads Manager, selecting the right call to action, and using Facebook Pixel to retarget your audience. Then we’ll test, optimize, rinse, and repeat. We won’t stop until we’ve primed your ad campaign for conversions and ROI.

Over 2.7 billion people use Facebook around the world. That’s almost a third of the world’s population. Of course, not all of these users will be in your target audience — but a large portion will. Having the ability to reach hundreds of millions of potential customers on one platform is a huge benefit, and makes Facebook an effective platform if you want to grow your brand awareness, drive traffic and increase sales.

But with over 80 million small businesses on Facebook and more than 350 million photos uploaded every day according to Business Insider, it’s TOUGH to cut through the noise. Let’s be honest. Organic posts just don’t cut it anymore. If you want to get the harness the full potential of Facebook, you need a combination of organic and paid content.

Facebook advertising can get your brand in front of the right people. It’s a cost-effective way to grow your business. But Facebook advertising is only worth it if you’re working with an advertising agency that’s chasing conversions, not just likes. Otherwise, you’re just sinking thousands of dollars of ad budget into Facebook without seeing any real ROI. Also, remember that business growth doesn’t happen overnight. It takes time to get traction. You need to play the long game to be in it, and win it. Beyond setting up ads, it’s important to deep dive into your audience, pinpoint the right targeting, tailor the message and optimize in order to get the right results. That’s why your agency should be obsessed with optimizing and improving your ads to get better ROI.

We help you unleash the potential of Facebook advertising with a tailored strategy and execution plan that gets results. We’ve helped thousands grow their bottom line and become a household name using social media. That’s why we’re the best-rated Facebook advertising agency, and trusted by the world’s most innovative businesses and marketing teams.

So why are we different? First off, our Gurus possess an incredible technical mastery of the Facebook advertising platform. But more than that, we know the secret to Facebook advertising success: test, test, and test again. We relentlessly adapt your creative, copy, audiences and landing pages to optimize your campaigns. Our evidence-based approach drives everything we do. We’re not satisfied until we’re generating the absolute best return on your Facebook budget.

The bottom line is this: we tap into the power of Facebook advertising to deliver game-changing growth for your business, and skyrocket your revenue.

Facebook has a range of different ad formats, depending on your product and your goals. The most common ad formats are video ads, photo ads, slideshows, carousels, dynamic product ads, and lead form ads. The type you choose to use depends on your marketing objective. If you’re focused on driving brand awareness, engaging video ads in your audience’s newsfeed can maximize your visibility and drive consumer interest. Meanwhile, a retargeting campaign with a dynamic product ad could help seal the deal and drive conversions. And you can even choose to run your ad across Facebook and Instagram to increase your reach dramatically.

Needless to say, it’s challenging to pick the right format. It’s all good — we’ve got your back.

We work with you to understand your goals, and choose the best type of ad for your audience and your objective. Our Gurus are experts at crafting ads that appeal to your target audience. Whether it’s a carousel ad, video, right rail ad or standard ad in the newsfeed, we’ll build a strategy that works seamlessly with your goals. Then we’ll test it and refine it get you the results you’re after, time and time again.

An effective Facebook ad campaign combines data-driven insights with an evidence-based approach, and compelling ad creative.

All Facebook advertising campaigns begin with focused targeting and a clear goal. Start by asking the important questions: Who is your audience? Where are they located? How old are they? What stage are they ad in the purchase decision-making process? What are you hoping to achieve from the campaign? More leads or more sales? Once you have this, you can hone in on your ad type and messaging.

Keep your ad relevance high and your frequency low. If your ad frequency is high, it means someone has seen your ad multiple times and hasn’t converted. This drains your budget and affects your results. Plus, it might be a sign that your message or targeting needs to be adjusted. On the flipside, aim for a high relevancy score. Facebook rates your ads to assess how relevant they are to your audience. A higher score gives your ad more momentum, and could also lower your CPC — meaning better ROI from your ads.

Finally, the key to success is to always be optimizing. Facebook advertising rarely knocks it out of the park on the first try. You need to start out with solid foundations, then test your ad copy, targeting, bidding method, ad format and more to see what gets the best results.

Ultimately, the best way to supercharge your Facebook advertising is to partner with an agency like OMG. With a track record of helping businesses grow revenue and crush their competitors with rock-solid Facebook campaigns, you can count on us to get results. Our Facebook Gurus live and breathe Facebook, giving them direct insight into what works, best practices, and where the opportunities are. Have a chat to us now, and find out how we can use Facebook advertising to catapult your sales into the stratosphere.

Like anything, Facebook ads have a natural life cycle. You might start off with seriously impressive results and a great CPC. But once your ad has been running for a while, you might notice a decline in ad performance, driven by ad fatigue. In other words, your audience is getting the same message over and over again — and it’s not landing.

There are several ways to overcome ad decay and ensure your advertising is working hard for your sales goals. Regularly check in on your ad frequency. If any are high, pause your campaign or create a new one to prevent your audience from seeing the same message on a regular basis. You can also play around with rotating ad sets so potential customers don’t get bored, or change up your ad schedule and deliver ads on certain days to fight off fatigue.

Preventing ad decay comes down to optimization, improvements and smart campaign planning. The right partner knows what red flags to look out for, and the steps to manage decay. What’s more, they’ll use this information to improve your advertising in the future.

Our Facebook Gurus have seen it all. OMG have worked with global juggernauts and local businesses to run successful Facebook advertising campaigns that minimize ad decay and maximize ROI. We keep an eagle eye on your ad performance, fine-tuning it to keep your CPC low and your returns high.