LinkedIn Advertising

Reach a hyper-targeted audience and watch your revenue soar. Unleash the power of the world’s largest professional network with LinkedIn Advertising. Claim your FREE audit (worth $2k) today 👇

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Connect with hard-to-reach audiences. Convert them into clients. Skyrocket your revenue. If you’re ready to fill your pipeline to the brim with high-quality leads, LinkedIn Advertising is ready to deliver in spades.

Over 690 million users are on LinkedIn, and a third of these users are from the U.S. What's more, LinkedIn Advertising is a massive treasure trove filled with engaged users who are ready to buy. In fact, 4 out of 5 users say that LinkedIn drives business decisions. Need more proof? LinkedIn’s Sponsored InMail feature has an average 52% open rate. Compare that to email marketing, and it’s a no brainer that LinkedIn Advertising is a powerhouse for businesses seeking clients and sales.

Here’s the catch. LinkedIn users are savvier than most, and audiences on LinkedIn are incredibly engaged in what a business has to say. That’s why it’s critical to have a solid game plan if you want to unlock incredible revenue growth using LinkedIn's Advertising service. And that’s exactly what we help you do.

Our LinkedIn Ads team craft a bulletproof strategy that will help bring in more website traffic and high-quality leads than you know what to do with. We tap into LinkedIn’s powerful suite of PPC advertising options to connect your business with hyper-targeted audiences. Sit back, relax, and watch your revenue skyrocket.

Most LinkedIn marketing agency teams adopt a blanket approach to targeting and run ho-hum creative, which sends your social media advertising costs through the roof without any tangible payoff. Us, on the other hand? We’re all about full-funnel LinkedIn ad campaigns that deliver where your company needs it to: your bottom line. When you partner with us, you’re working with a LinkedIn advertising agency that understands exactly how to harness this platform to achieve the results you’ve always dreamed of.

From laser-focused targeting to strategic LinkedIn ad placement and eye-catching creative, our Gurus craft precise campaigns that hook your audience and keep their attention, right up until they’re ready to convert. We’re always optimizing, fine-tuning and tweaking with one goal in mind: to catapult your website traffic, leads and sales into the stratosphere.

Get the best partners on your side.

Achieve sky-high growth with a LinkedIn advertising agency that's trusted by thousands of businesses. No matter what your goals are, we have the connections to help get you there. Our partnerships with cutting-edge digital marketing experts mean we can prime every element in your online strategy to generate more ROI than you ever thought possible.

With our proven track record and expertise, our Gurus have you covered for all things PPC, SEO and social media. We have industry links with Google, Facebook, Instagram and LinkedIn, which means we can help take your campaigns one step further with our insider knowledge.

For the rest, our extended family around the world will catapult you to the top with integrated marketing campaigns across content production, website development, CRO, brand and logo design, email marketing and more. We all work together with the same goal in mind: to help you smash your sales targets, make your business grow and crush the competition.

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Drive sales with social media advertising.

Build your brand AND boost your bottom line with integrated strategies that reach huge audiences. Unlock more revenue and crush sales targets with our social media advertising services.

Social Media Advertising (Global)

Build your brand and boost sales simultaneously by engaging motivated audiences on social media.

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Frequently asked questions

Want to know more about LinkedIn Advertising services? Check out our frequently asked questions, or fill out the form below and just ask.

What is LinkedIn Advertising?

LinkedIn Advertising services allow you to promote your business and website on the world’s largest professional social media network. Done right, it’s one of the most powerful tools in your arsenal if you’re a B2B company, or your ideal customers are professionals.

See, LinkedIn users are not like other social media marketing users. LinkedIn's website is exclusively used by an audience of 690 million users looking to network, learn, and discover new businesses. With LinkedIn Ads, you can put your business in front of this engaged, ready-to-buy audience of professionals — and done right, you’ll reap the benefits in spades with more website traffic, leads, revenue and out-of-this-world ROI.

Similar to Facebook and Instagram, LinkedIn Advertising services offer a number of different formats depending on your objectives. You can promote your content in the newsfeed with LinkedIn Sponsored Content, put your business out there with Text Ads and Dynamic Ads, focus on lead generation with LinkedIn Lead Ads, or reach key management teams with a personalized message using Sponsored InMail.

How does LinkedIn Advertising work?

Like other paid advertising channels, LinkedIn ads work on a bidding system. You start out by setting a budget for your ad and submitting it to LinkedIn. Then, it goes through an auction system to determine which ad gets served up to your target audience, based on ad value and relevance. If you want to target more relevant B2B and B2C audiences with your LinkedIn ad while getting a killer return on ad spend (ROAS), your ads need to have both a good relevancy score and an appropriate bid value.

So how do you bid on LinkedIn ads? LinkedIn's paid marketing services include three bidding formats, and the right one for you will depend on your business objectives. Cost-per-click (CPC) bidding on LinkedIn is ideal if you’re trying to encourage users to click through to your website content, register for an event, or call your phone number. If you want to put your logo in front of as many eyeballs as possible and skyrocket brand awareness, it’s best to go with cost-per-impression (CPM) bidding for text ads or dynamic ads. This is where you set a maximum budget that you’re willing to pay for your LinkedIn ad campaign to reach 1,000 impressions. Last but not least, there’s cost-per-send (CPS). This is a unique bidding management strategy for LinkedIn Ads' Sponsored InMails, where you set a maximum amount you’re willing to pay for each successful LinkedIn ad delivered.

LinkedIn's paid marketing services also help you pinpoint your target customers with incredible precision. Hone your LinkedIn ad campaign to target your ideal customer based on job title, business name and industry; or go broader and reach them based on professional or personal interests. There are also a number of customized B2B targeting options with LinkedIn’s Matched Audiences, which are perfect if you know exactly who you’re trying to target with your campaign. You can run campaigns that target management teams at key companies or promote your brand to existing prospects and known business contacts. Last but not least, you can reach businesses that have previously engaged with your brand and campaign content using LinkedIn Retargeting.

All of these campaign targeting and bidding options? They're enough to make anyone’s head spin. Truth is, you need a specialist skillset if you want to truly harness LinkedIn Ads. It’s hard to find these paid marketing services in a full-service digital marketing agency, let alone within your own business. But at Online Marketing Gurus, this is precisely what we offer up on a silver platter.

We understand LinkedIn Advertising services like the back of our hand, and we’re here to help put that expertise to use for businesses. Our Gurus engineer the ideal LinkedIn Advertising strategy for you, based on your company objectives, industry and ideal customer. From scroll-stopping ad creative and impactful call-to-actions to bidding formats and targeting, we take care of it all. And we don’t stop there. Once your business' ad campaign is up and running, it's all about campaign management. Our Gurus test and optimize every element of your LinkedIn ads to help you achieve the results you’ve always dreamed of. Get ready for more website traffic, more high-quality leads, more revenue, and more business growth — because that’s precisely what our LinkedIn advertising agency delivers.

Is LinkedIn Advertising worth it?

If you get it right, advertising on LinkedIn is absolutely worth it. Unlike other social media marketing channels, LinkedIn’s audience means business (literally!). Its users are key decision-makers and management-level professionals who are primed to act on new opportunities IF your campaign messaging and campaign targeting is on point. But don’t just take it from us. The numbers back it up: 4 out of 5 LinkedIn members drive business decisions in their organization, and professionals on this platform have DOUBLE the buying power of the average web audience. On top of this, 80% of all B2B marketing leads from social media come through LinkedIn.

We help you use LinkedIn Advertising services to achieve game-changing growth for your business. Our Gurus combine their technical mastery of the social media platform with an evidence-based approach to generate the best return possible from your ads. Contact us today to learn how we can help you achieve phenomenal growth with LinkedIn's ad service.

Why should you hire a LinkedIn marketing company?

LinkedIn Advertising is a unique beast, and it takes a unique team to deliver results. If you don’t have the right targeting and creative, or you don’t optimize your social media campaigns, you’ll end up sinking thousands of advertising dollars and countless time into campaigns that don’t pay off. And given the average cost of advertising on LinkedIn is higher than other platforms, you can’t afford NOT to get it right.

If you do make the decision to take your LinkedIn ads management in-house, chances are you’ll spend a decent amount of time and money on your campaign without seeing much success in the beginning (or in some cases, ever). A killer LinkedIn advertising agency can help you bypass this stage, using their expertise to set your ads up with solid foundations for success. What’s more, the right digital marketing agency (hint: that’s us!) will help test and optimize your LinkedIn marketing campaigns over time, so you’ll get the best ROI possible from the platform.

Ready to power your pipeline and kick your growth into overdrive with LinkedIn Ads? Talk to us now, and find out how we can use LinkedIn Advertising services to help supercharge your sales. Contact us by filling out the form below, or drop us a line on our phone number.