Singapore SEM Services

Rise above the competition and capture thousands more customers who are ready to buy with the help of our agile and experienced team at The Online Marketing Gurus. Invest in the SEM services Singapore trusts to deliver maximum ROI, ensuring your rightful share of the market.

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Search engine optimisation is a subset of search engine marketing (SEM). SEM is renowned for producing rapid sales and a phenomenal ROI. But only if you eliminate wasted spend across every paid channel, whether Google Adwords, Bing, or others. Focus your investments on visitors who will actually convert. That’s where OMG comes in.

As a leading SEM Singapore agency, we know there’s much more to search engine marketing than bidding on keywords. Like organic search, success starts with getting granular with targeting, understanding your potential customers and reaching them at the right time, in the right place, with your products and services. Choose the right target audience and filter out those you don't. Minimise waste. Maximise sales. The result? More consistent and sustainable traffic and leads generated for a jaw-dropping ROI.

Here’s the really important part. With thousands of websites looking to gain greater visibility in search engine result pages (SERPS) coupled with algorithm updates and changes on the daily, it’s imperative you partner with an agency who has the strategic expertise to create a targeted SEM campaign specific to your business. Unlike many SEM services Singapore offers, our gurus know that that if you ‘set and forget’, you’ll never extract the best return from pay-per-click. Instead, you’re leaving valuable shopping dollars out there for your competition. That’s not our style. At OMG, we watch your SEM advertising metrics like a hawk and adjust your campaign to make sure we leave nothing for the competition This includes continually optimising internal content, advertising externally on Google through Adwords pay per click ppc or costs per click, and creating specific SEM landing pages essential for optimal conversion.

Looking for SEM agency who will get tangible results? Your search stops here. As a leading Asia-Pacific digital marketing agency, we provide the SEM services Singapore businesses need to get in front of leads and drive them to action. Our skill is in making SEM campaigns super profitable by aiming for conversions, not clicks. We’re the best at what we do. In fact, for years we’ve partnered with 1,000+ clients globally on exceptional online marketing campaigns.

What does this mean for you? Simple – working with clients of all types and sizes around the world gives us greater insights into the SEM, and more specifically, Google Adwords Singapore businesses need. It means we have the expertise to drive measurable results and the experience to back it up.

Our client reviews speak for themselves. We’ve racked up 200+ Google reviews from happy clients – clients who have seen for themselves how hyper-targeted PPC services can be a real game-changer.

Our secret to success? Partnerships. Unlike many SEM agencies in Singapore, we take the time to understand your business goals, challenges and markets. Then, we become an extension of your team, dedicated to an SEM campaign that gets the results YOU want.

Unleash the world’s most powerful digital marketing channels

Put the world’s most powerful digital marketing channels to use with your results-focused digital partner. As a specialist SEM agency and certified Google Premier Partner, OMG has the expertise Singapore businesses need to start multiplying visitors, leads and sales. We’ve built a team of skilled PPC specialists who have extensive experience in Google AdWords as well as Bing Ads, Google Shopping and social media advertising. As a Google Partner, we’re certified to provide the most up-to-date strategies, insights and tactics to extract the best from the channels your potential customers are using.

Trusted by leading companies

Join 1,000+ happy customers worldwide who are already using Online Marketing Gurus.

200+ Reviews rated

Alison Hootman

Managing Director at Mavi Jeans

We at Mavi Australia have found the team at Online Marketing Gurus extremely knowledgeable, engaged & really own our account. They want to see our brand succeed! Can’t recommend them highly enough!

Sam Halcrow

Arcade Dev House

The Team at OMG have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small but have yet to find a team as dynamic and consistent as OMG. Big shout out to Elodie and Johnny

Sharon Jones

Marketing Manager at Unleashed Grad Trips

Online Marketing Gurus provide solutions to our problems and are always willing to talk us through any concerns we have at any time. Great company that is all about getting the best results for your business.

Sparesbox

Leon Saliba - Co-Founder and CEO

We’ve been working with Mez and the team at OMG for 12 months now and they’ve been a great culture fit for our business. They’ve helped us achieve our overall goal of increasing organic traffic and revenue.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Why is OMG Singapore's best PPC management company?

According to the 1,000s of companies we’ve worked with, there are countless reasons we’re the best PPC management company. But the biggest is this: we’re entirely focused on results. Our PPC Singapore gurus are hardcore strategists who employ a range of techniques to draw in only the most relevant website traffic, and continually optimise your pay per click (PPC) campaigns to squeeze the most out of every dollar you invest. So you only pay what you need to. The result? The most cost effective, high-ROI campaigns for the long term results you want.

Our pay per click services involve more than just analysing keywords and bidding tactics– we delve deep into your target audience to find out what they are searching for, how, when and where. Then we put this crucial data to work crafting Google Ads and landing pages that draw buy-ready customers from the arms of your competition and straight to you. This is the Google Adwords Singapore businesses have been dreaming about.

Another benefit of working with OMG? We are 100% honest. We won’t hide our methods. We are dedicated to building strong relationships built on honesty, transparency and trust. If something’s not working as it should be, we’ll tell you. Better still, we’ll already have a solution to turn it around. Because we've built our whole business model with your success as our number one priority.

What are the metrics to measure PPC?

There are lots of metrics you can measure for your PPC campaign, so it’s important to focus on the Google Adwords metrics that provide the most valuable insights into your PPC performance. In our experience, the PPC metrics you absolutely must measure are Cost Per Acquisition (CPA), Conversion Rate, Click Through Rate (CTR), Cost Per Click (CPC) and Return On Investment (ROI).

Every paid search campaign should have a CPA goal that you measure campaign performance against. You can generate conversions, but they need to be generated at a cost that is profitable and sustainable.

Conversion Rate helps you determine how effective your landing pages are. You can get lots of clicks but if you still have a low conversion rate, you know it’s time to do something about your landing pages. You can measure conversion rate in Google Adwords by dividing the number of conversions received for a campaign by the total clicks. So if the campaign had 100 clicks and 20 conversions, the conversion rate would be 20%.

CTR is one of the top PPC metrics measured by experts. You simply divide the number of people who click on your ad by the number of people who see it (impressions). A good CTR means your target audience finds your ad helpful, which will help boost your Quality Score and (hopefully) decrease your Cost Per Conversion.

Cost Per Click (CPC) tells you how much you expect to spend each time a person clicks on your ad. With pay per click, you only pay when someone clicks on your ad. By knowing the CPC, you can develop a watertight bidding strategy. Then there’s the ROI of your campaign. This considers your total revenue against the total cost of your campaign. The fact is, it’s often the more expensive leads that can be most qualified and generate the most revenue. But unless you measure ROI, you won’t recognise this.

Overwhelmed by all the metrics? Don’t be – when you invest in the best PPC services Singapore offers, your agency will provide this for you as a critical part of any PPC campaign management.

What is CPC? What’s the average CPC?

Cost per click (CPC) is the price you pay for a single click in your pay-per-click (PPC) campaigns. It’s considered a key digital marketing metric to measure if you are managing online ads as part of a marketing campaign.

So, what’s the average CPC? It depends. The average cost-per-click (CPC) differs per industry and advertising platform. But it is good to understand the average CPC for your industry, so you know how much you expect to spend each time a person clicks on your ad. The stats suggest an average of $2.69 per click across all industries (Wordstream). But some industries will soar above this – in particular, legal and consumer services tend to spend the most per click at an average of $6+ per click, while eCommerce has a much lower CPC at around $1. Most other industries fall in the range of $3 on average.

The good news? When you work with a top SEM Singapore agency, they will advise you on the best CPC to aim for. Even more importantly, an expert agency will then put your CPC in context of your ROI and the cost per acquisition of each customer.

What’s the difference between SEO and SEM?

The difference between SEO and SEM is easy to understand. Search Engine Optimisation (SEO) refers to the activities that get a site to appear higher on the search engine results to ultimately increase the number of website visitors. Search Engine Marketing (SEM) is more broadly the digital marketing strategies that boost a site’s visibility through organic search results and paid search results. SEM includes SEO as well as paid search and Pay Per Click (PPC) advertising.

Let’s delve a bit deeper into SEO.

SEO is made up of on-page and off-page optimisation tactics. On-page SEO can include things like including keywords into title tags and meta descriptions through to content marketing, which has been written and optimised for search. Off-page SEO includes all those activities NOT on your site, such as earning high-quality backlinks, where other sites link to your site naturally.

SEM includes on-page and off-page SEO activities, as well as other digital marketing tactics that are aimed to drive more visitors and conversions. The most common example is paid search advertising — it’s all about getting advertisers in front of prospective customers in search results and driving online traffic without waiting for it to happen organically through SEO.

So, can you use the terms SEO and SEM interchangeably? No – although SEO and SEM work hand in hand, they are not the same thing. SEM is used to get traffic through paid advertising and organic search, while SEO is only focused on earning traffic organically.

Wondering whether SEO or SEM is the right choice for your business? Talk to our team of Gurus in Singapore. We offer a FREE 30-minute consultation where we’ll find out more about your business and goals, then tell you if SEM or SEO makes more sense for where you want to be. We’ll also provide you with a comprehensive digital audit and 6-month game plan. Get your FREE digital consultation now (worth $2,000).

What is Adwords in digital marketing?

Google Adwords, now Google Ads, is an online advertising platform that lets advertisers run pay per click (PPC) ads on Google search. Google Adwords lets you target your PPC ads to specific keywords, geographical locations, and target audiences. Like other PPC platforms, Google Ads uses an auction and bidding process. You bid on keywords, narrow it down to the target audience you want, and create an ad. Then, if someone searches for the keyword you’ve bid on andare interested enough to click on your ad, that’s when you pay.

What makes Google Adwords different is how often your ad shows, its position on the page, and how much it costs depend on two factors: Maximum CPC Bid x Quality Score.The maximum CPC bid is the most you are willing to spend per click for each keyword, and the Quality Score is the Google Ads rating system.

This might all sound complicated, but the truth is it works.

Google Adwords is renowned for the incredible results it can deliver to businesses, which makes it a valuable addition to any marketing strategy. People who arrive on your website from Google Ads are 50% more likely to buy something than people who come through organic search (Unbounce). Google Ads are brilliant for brand exposure too – they can improve brand awareness by as much as 80%, according to Google.

And when it comes to ROI, businesses make an average of $2 for every $1 they spend in AdWords (Google).

Not only are Google ads highly visible and proven to build brand exposure, they also generate an incredible amount of clicks. Why? Because you are targeting people at the exact moment they are searching for what you have to offer. What converts customers better than that?

Another unique benefit of Google Adwords for online advertising is its tracking capabilities. Simply use Adwords with Google Analytics to see performance details, including clicks, impressions and conversions based on your defined business goals. Using the dashboard, you can drill down to see which ads are working and which are not performing as well as you want. If you see that people are clicking on an ad, but not converting once they reach your website, you can make small tweaks to get higher conversions.

However, it takes expert knowledge of Google’s guidelines, tools and analytics to create a high performance Adwords campaign that delivers actual sales, not just drive-by traffic. One of the most common mistakes advertisers make not making use of all the tools to really optimise their campaigns. As with all PPC campaigns, every click comes at a price. So, it is absolutely crucial to optimise the number of clicks that turn into sales and eliminate wasted ad spend. That’s where it pays to work with a certified Google Premier Partner, like OMG.

How much does PPC cost?

It depends. The truth is there’s no one-size-fits-all answer around the cost of pay per click. It depends on lots of variables: How much are you willing to invest? What price is your competition willing to pay? What’s the average cost per click in your industry in Singapore? What keywords are you targeting? PPC is an auction. What you pay depends on supply and demand. That’s why we always advise not to focus on how much you think PPC should cost, but rather focus on the level of experience and quality of the Singapore PPC agency you work with. That’s how you can really get the best return on investment.

Another thing that determines how much PPC costs is Google Adwords. With Google Ads, you choose the keywords to trigger your ads. Then, you set a maximum bid – this is the most you’re willing to pay each time someone clicks on your ad.

In addition to your maximum CPC bid, Google also looks at your quality score (QS). This is a rating based on a combination of your ad’s relevance to the keyword, its click-through rate (CTR), and the quality and relevance of the landing page.

So, you can actually end up spending less on your ad while earning a top position – you simply need a high Quality Score. The good news is you can improve your Quality Score to lower your cost per click. This is something your Singapore PPC agency can help with. They will help you with things like increasing your Click-Through Rate (CTR), improving your Keyword Relevance and building a high quality landing page. All these elements combined will help boost your Quality Score and therefore lower your campaign costs.

There are also lots of factors you cannot control, like your competitor’s maximum bids and Quality Score. Then you need to consider the industry sector you’re in and the level of competition for the keywords. All these will impact the average PPC cost. For example, the legal and consumer services sectors both spend on average $6+ per click, while most other sectors come in around the $3 range (Wordstream).

Do you have an office in Singapore?

Yes. Our Singapore team is located in the thriving hub of the Central Business District on 8 Cross St, Singapore 048424. When you work with OMG, you are getting the expertise of local Gurus who really know Singapore businesses, customers and challenges. As well as Singapore, OMG has offices in Australia, New Zealand and the United States. Our teams don’t keep their experience and experience to themselves - we have a fantastic culture of knowledge sharing. So you are benefitting not only from our know-how in Singapore but also our global experience helping clients across the world. Call us for a free no-obligation consultation and see how our Singapore team can help your revenue soar.

Are you a Google Partner?

Yes, we are. In fact, we’re a Google Premier Partner, which means we’re regarded as the leading experts in Google Ads.

What does this mean for you? First, you need to understand what a Google Partner is and how agencies earn the badge.

Many online advertising platforms have a certification program for agencies, including Google, Yahoo (Bing) and more. Google divides its certification across a few categories, with each covering a different aspect of the Adwords platform: display advertising, search advertising, video advertising, mobile advertising, and shopping advertising.

When you see an agency with a Google Partner certification, you know they have learned about Google Ads and are up-to-date with the latest Google’s products. Don’t underestimate how important this is – remember, Google changes its products all the time. So, if you’re working with an agency without the latest Google knowledge, your PPC campaign won’t perform as well as it could. It requires up-to-the-minute knowledge of Google’s tools and analytics to create a high performance Adwords campaign that continuously increase leads and conversions. How do they test our knowledge? Google Ads product exams.

We’ve gone a step beyond this. Google Premier Partners are top partners with demonstrated skills and expertise in Adwords, have met AdWords spend requirements, successfully delivered agency and client revenue growth, and grown their client base. In other words, as a Google Premier Partner, we are a leading company recognised by Google as going beyond the basic Google Partner level.

Our Google Premier Partner certification means you are working with certified Google Adwords consultants in Singapore who can create and optimise ads to show up in Google Search precisely when your prospective customers are looking. We can advise you on a killer keyword strategy, budget planning and metrics – all the essentials for a winning campaign.

As a Google Partner, we also have the experience to advise you what you should be spending on your PPC campaign to reach your goals. Then, we can effectively track your results to make sure you’re on target. We meet Google’s standards for account management best practices and have mastered the use of ad extensions, negative keywords, phrase match keywords, broad match keywords, split testing, ad scheduling, landing pages, and more.

Another benefit of working with a Google Premier Partner is that we are the first to know the latest Google changes. We are frequently invited to exclusive Google training and online marketing events so we can sharpen our skills and knowledge. We can also schedule a one-on-one with a Google Account Manager to talk about optimisation tactics and strategy on behalf of our clients. The more knowledge we gather, the more we can bring to your SEM campaigns.