Hong Kong Search Engine Marketing

Turn your ad spend into sales growth with Hong Kong SEM services you can count on. We focus on pay-per-click campaigns that maximise returns and minimise waste.

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Want explosive digital results? You need to be on Google. A massive 93% of all online experiences begin with a search engine, while 91.5% of all clicks take place on page one of Google. The question is, should you use SEO or SEM to reach potential customers?

At OMG, we know the game-changing results come when you use SEO and SEM together. The goal of both SEO and SEM is to drive traffic to your site for more conversions. While Search Engine Optimization (SEO) gets long-term organic traffic to your site, Search Engine Marketing (SEM) helps you capture buy-ready customers faster and build brand visibility on search engine results pages for target keywords. Invest in both SEO and SEM to dominate the search engines and see your business soar. Work with OMG and see just how far we can take your brand.

What is Google Adwords?

Google Adwords (now Google Ads) is a pay-per-click advertising platform where advertisers can pay for their ads to reach a target audience. Unlike other PPC ad platforms like Facebook, Google Ads offers two ways to reach your target audience: through the Google Search Network and through the Google Display Network. Both approaches use a pay per click bidding system, where advertisers bid on certain keywords to have their clickable ads shown to relevant audiences.

Google Ads is by far the largest PPC advertising network in the world. The reason so many advertisers flood to Adwords? Because it works. Stats show that around 2 in 3 people who are searching for products and are ready to buy will click on paid ads. But it takes expert knowledge of Google’s tools, rules and analytics to devise a high-performance Adwords campaign that delivers sales, not just drive-by traffic. That’s where OMG comes in.

What can Google Adwords (aka Google Ads) do for my business?

That depends on your business. Google Ads is a powerful digital marketing platform that has proven remarkably effective for businesses of all types. The Google Economic Impact Report reported that for every $1 spent on Google’s advertising services, the advertiser made back $2 in revenue. That’s right - they doubled their money.

How? It comes down to the unique benefits of Google Adwords. The right Google Adwords campaign can help your business cut through the competition and win floods of sales by achieving top rankings on relevant search results. Relevant is the key word with Adwords. Your campaign needs to discriminate between relevant and irrelevant clicks if you’re going to achieve maximum ROI.

One of the most significant benefits of Adwords is speed. With the right know-how, your ads can be in front of the right audience in just a few hours. This is perfect if you want to get your new website to get noticed or you have a time-sensitive offer designed to drive rapid sales. Nothing brings in results as quickly as pay per click ads. It’s like flicking a switch! SEO is brilliant for long-term growth, but Adwords can put you on page 1 of Google search in less than a day. Talking of getting noticed, Google studies show the right ads improve brand awareness by as much as 80%! Imagine what you could achieve by combining the powers of PPC and SEO.

Another unique benefit of Google Adwords is that you only pay when someone actually sees or engages with your ad. With a hyper-targeted strategy, this means you can make sure you're not wasting valuable ad budget on audiences who aren't interested in your products or services, and probably never will be.

Looking for real-life examples? See how Australian distillery Archie Rose Distilling Co. used hyper-targeted PPC campaigns to reach the most ready-to-buy customers with irresistible products. Our Gurus created and optimised campaigns to produce a huge 500% growth in paid ROI. Tailored SEM campaigns really delivered for an edu-tech company too: For every dollar they spent on pay-per-click ads, we delivered a $10 return! That’s a serious ROI.

Why is OMG the best Hong Kong SEM Company?

There are heaps of reasons we believe we’re the best Hong Kong SEM agency. But the most important is this: Because our clients say so. From local businesses to enterprise companies, our global clients are buzzing about the results they’ve gained through our SEM campaigns. And it’s not just what we do, but the way we do it. We're out to get the best return on your search engine marketing investment. Our expertise is in making PPC ultra-profitable by optimising for conversion, not clicks. Our SEM Gurus are hardcore strategists with an in-depth understanding of how to exclusively target motivated buyers, so you don’t need to worry about paying for non-converting clicks. Armed with the knowledge of what your ideal customers are searching for, we make sure you pay the right amount for search terms that consistently result in conversions.

Best of all, our SEM specialists know that keywords alone don’t equal a revenue-busting campaign. We know how effective messaging at the right stage of the sales funnel can directly speak to the emotional triggers that lead to buying decisions. And, most importantly, our Gurus know how to combine your ads with high conversion landing pages to boost your quality score through a killer combination of keywords, messaging and targeting.

How do we know? Because our Gurus have years of experience delivering game-changing revenue growth for businesses of all types and sizes around the world. We take these learnings and apply them to your strategy. Constant monitoring of campaign metrics and A/B testing helps us fine-tune your tactics throughout your campaign to ensure we are always getting the maximum return on your ad spend. Unlike many other Hong Kong SEM agencies, we keep you in the loop every step of the way. In fact, our 100% honesty and transparency is one of the things our clients love most.

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep we keep in contact every step of them way and provided detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

Success Stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our razor sharp PPC campaigns.

200+ Reviews rated

Sam Halcrow

Arcade Dev House

The Team at OMG have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small but have yet to find a team as dynamic and consistent as OMG. Big shout out to Elodie and Johnny

Sharon Jones

Marketing Manager at Unleashed Grad Trips

Online Marketing Gurus provide solutions to our problems and are always willing to talk us through any concerns we have at any time. Great company that is all about getting the best results for your business.

Sparesbox

Leon Saliba - Co-Founder and CEO

We’ve been working with Mez and the team at OMG for 12 months now and they’ve been a great culture fit for our business. They’ve helped us achieve our overall goal of increasing organic traffic and revenue.

Stephanie Reid

Ultraceuticals

Great experience working with OMG on our SEO/SEM for 3 years - responsive, helpful, proactive and very pleasant to work with. Highly recommend.

PWC

Ian Fionda - Managing Director

Just fantastic to work with. Ultimate professionals.

Elite Supps

Domenic Giampaolo - Director

From being burnt by other online marketing companies, Andrew Raso and the team took our business revenue up 300% and cost per conversion is 50% down. Highly recommended.

Siren Shoes

Stephanie Turzi

Fantastic service and results!

B2B Pay

Lauren Jenkins - Marketing Director

The OMG team always go above the line to reach targets even with tight deadlines! They go beyond increasing traffic, leads and sales with forward thinking and innovative planning. Highly professional team who are results driven and provide great service. I couldn't recommend OMG enough.

View all google reviews

Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

What are the bidding strategies in Google Ads?

How much you pay for your Google Ad campaign all depends on your bidding strategy. There are tons of different strategies to choose from based on whether your goal is to build awareness, drive traffic to your site, or increase conversions.

For example, if your goal is to propel conversions, you can use Smart Bidding Strategies such as Target Cost Per Acquisition (CPA) or Target Return On Ad Spend (ROAS). Want to drive clicks? You might go for a cost-per-click bidding strategy such as Manual CPC bidding. And if you want to maximise impressions in the search results, you could experiment with Target Search Page Location or Cost Per Impressions bidding.

Choosing the right bidding strategy is just the first step. Next, you need to optimise your bids and ads to drive your campaign costs down and conversions up.

What are the average CPM/CPC rates in Hong Kong?

It depends on your industry.

Globally, in 2018 advertisers paid around USD$2.69 per click on Google Search Network and $0.63 on the Display Network (according to Wordstream). This was the average CPC across all industries - the average differs substantially depending on which industry you’re in. For example, industries like legal services and finance tend to have a much higher average CPC.

CPM refers to cost-per-thousand impressions.

How do I choose the right SEO and SEM company?

Choosing the right SEO and SEM company doesn’t need to be difficult - you simply need to focus your search on finding digital marketing specialists who are dedicated to getting results you want. Start by asking how the agency tracks results. This question is crucial because it uncovers whether the digital marketing agency understands your goals and whether they use an evidence-driven approach.

Depending on your goals, important metrics to track might include conversions, leads and ROAS. Next, ask your agency for examples of how they have used SEO and SEM together to get results. Do they have reputable case studies on their website? Are they willing to talk through the campaigns to explain how they achieved success? Find out whether they have positive client reviews too - satisfied clients can tell you a lot about an SEM company. Another important question is whether they know the local market. Can they make you stand out amongst your Hong Kong competitors? Establish that the agency has a local presence and team.

These are just some of the questions you should ask to get a good idea of how the agency works, and whether they’re right for you. Want to ask us any of these questions? Go right ahead - give us a call.

How do I get started?

Start by taking a good look at your current SEM strategy, if you have one. How’s it tracking? Is it delivering the sales and conversions you want? Are you getting any return on investment? Maybe you just know it needs to be better. Or, if you’re not sure whether it’s working, that’s a sure sign you need to act now.

That’s where we come in. Claim your digital marketing audit. Our Gurus will get to work assessing your digital presence, your SEO and online advertising. We’ll take a good hard look at your competitors too. We’ll delve into your goals and target audience, then we’ll show you where we can make improvements to help you achieve your revenue potential. The best part is this whole audit is completely FREE.

Love what you hear? Great! We’ll prepare a razor-sharp plan that puts your goals at the core. Once you’re happy, our Gurus will dive into action and implement your plan to achieve your goals. You’ll stay in the loop every step of the way as we provide constant updates and recommendations aimed at improving your strategy to get bigger and better results.

If this sounds like what you need, lock in your free digital audit today. Want to find out more before you commit? We get it. Take a look at our case studies, or give us a call and we can talk you through how we’ve helped other businesses just like yours.