PPC Advertising

Grow faster and explode your revenue with hyper-targeted PPC advertising. We engineer, build, launch, and optimize ads campaigns that win you floods of new customers.

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Looking for ambitious growth? Waiting for the flood of new customers to find you today and every day? PPC (pay per click) advertising campaigns are ideal for companies ready to capture ready-to-buy customers FAST.

However, not all PPC operators are the same. Some settle for a 'set and forget' approach that leaves budget unoptimized and pours advertising spend down the drain. Rest assured, that's NOT us.

We painstakingly customize campaigns and optimize daily to ensure you get the sky-high ROI you're dreaming of. That's why we're the best-rated PPC Agency in the market. Whatever the size of your business and budget, we turn every cent into real sales.

How does OMG create hyper-targeted PPC campaigns?

Worried about where your budget is going? Sick of seeing precious marketing budget go down the drain? If the answer is "yes", chances are you were working with the wrong people. PPC can and should deliver game-changing revenue results.

It's a proven way to increase clicks, conversions, and revenue. Our PPC team has experience working with thousands of businesses, just like yours, doing precisely what you want to do: turn wasteful search advertising spend into explosive revenue with a top-notch PPC campaign.

How are we different? It comes down to our evidence-based approach to Pay Per Click advertising.

We start by deep-diving into your business to understand your goals and audit your campaigns. Looking at your Adwords and other accounts (if you have them), we explore the quick wins and long-term growth opportunities.

Most of all, we map everything to know about your ideal customers, including the demographics, search intentions, search behaviors and emotional triggers that lead to decision making.

Then, we create killer ad copy, creative and landing pages that improve your quality score, win customers, and conquer the competition.

But good results are never enough for us. We want the best. That’s why we relentlessly analyze and refine your PPC campaign to deliver an ROI you could once only dream about in search.

What makes us different from other PPC agencies?

What makes us different from other PPC management companies? We are entirely focused on results. We don’t just optimize your Google Ads campaigns for clicks on search engines. After all, traffic to your website doesn’t always mean sales. Everything we do, from creating hyper-targeted ad copy to compelling landing pages and web design, is focused on converting the maximum number of browsers into buyers with Google Ads. Whatever the size of your business or Google Ads budget, we’re here to squeeze every last drop of revenue from your search advertising campaign on Google.

To do this, we build open, honest relationships with our clients. 100% transparency. We always tell you what’s going on with your campaign, without the mind-boggling jargon from other agencies having you search for the answers.

The truth is, we might not be your first PPC management company, but we want to be your last.

Is OMG the agency that you can trust to deliver? Yes, and here's why!

You're here for hyper-growth and explosive results from Google Ads. Game-changing revenue results with none of the smoke and mirrors. Success starts here and now.

We've helped thousands of businesses to generate millions in new business with pay per click advertising/Google Ads, all through timely pay per click campaigns that hone in on those ready to buy on the search results page on Google.

Looking for the hard numbers in pay per click ads? We’ve got those too.

See the success stories for yourself! We helped a global fashion and athleisure brand generate 150% more revenue. Then we helped a thriving eCommerce icon generate 254% more revenue from their website. Then we partnered with a purveyor of pet-friendly goods to help them increase conversions rates from PPC campaigns by 220%. We've even helped a startup produce a 10:1 ROI on average across all PPC campaigns.

Rise above the rest with multichannel impact

You’ll achieve your business goals thanks to our never-say-die PPC services.

SEO Services (Global)

Dominate the search engine rankings and drive quality organic leads to your site. Turn high search engine rankings into revenue.

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PPC Marketing (Global)

Get an influx of sales by targeting your ideal customers with highly visible paid ads. Finetuned campaigns deliver qualified and click-happy visitors.

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Because trust is everything

There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on ad groups performance, performance stats, spend vs sales, targets achieved, current vs projected results and results per Pay Per Click ads campaign and more.

Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your ads strategies need to be aligned with your goals. Let’s win together, in search results and revenue results.

Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals with your ads and financial results we aim for in real terms, then we go and get them.

Success Stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our razor sharp PPC campaigns.

400+ Reviews rated

Sam Halcrow

Arcade Dev House

The Team at OMG have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small but have yet to find a team as dynamic and consistent as OMG. Big shout out to Elodie and Johnny

Kimberley

Sydney Shade Sails

I can't recommend OMG more highly! Emily, Danny and Abe are reliable, friendly and dedicated to achieving the best outcomes for our campaigns. Emily has gone above and beyond assisting me with every aspect of our campaigns and website. Sydney Shade Sails is an extremely happy customer!

Jessy

The Dental Room

Highly recommended! Love the transparency and consistent communications by the OMG team. Thanks guys!

THR1VE

Roger Sampson - Head of Technology

We’ve used OMG for over a year and have seen great results and love the personal service.

Natural Necessity Surf Shop

Forrest Ladkin - Founder

Always professional, helpful and provide excellent results! Would definitely recommend no matter how big or small your business is.

Killer Coffee Co

Amanda De Boire - Marketing Consultant

Having recently joined the Killer Coffee Co as the Marketing Manager, I am very happy with the work that OMG have completed and are completing on behalf of the company. Elodie is very professional to work with and I would recommend the services of OMG.

View all google reviews

Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

What is Pay Per Click and how does it work?

Pay per click is a form of online advertising where you display your brand or website on a platform, then pay when your ad is clicked. These ads are everywhere: they’re at the top of search engine results, on social media platforms like Facebook and Instagram, on the sidebars and leaderboards of your favorite websites, on YouTube, in your inbox and across your favorite apps — just to name a few. However, the most popular method of pay per click advertising is Google search marketing ads, which appear above organic results in Google search.

Pay per click works on an auction basis, where advertisers ‘bid’ for certain keywords in search or advertising spots on display and social media platforms. If you win, your ads appear for that specific bid and you pay if someone clicks on it. For example, if you bid $2.50 to appear for a search related to “cars in Chicago” and a user clicks on one of your PPC ads, you’ll need to pay Google $2.50 for that click. This is known in search engine marketing as the 'cost per click'.

So how does Google decide which paid search ad comes out on top? It’s not just about who has the most money. Ad relevance, ad quality, target geographical area and keywords all play a role in the ads gets displayed, how often, and in which order.

Sounds like a lot to manage? Not for the best PPC management company in the United States. We’ll help you set up, manage, and optimize your pay per click ad campaigns to lower your cost per click and maximize your return on ad spend (ROAS). Zero in on those who are ready to buy and cut out the waste with America's leading PPC services.

What types of PPC ads are there?

There are 8 common types of pay per click ads: Search, Display, Google Shopping, Gmail Sponsored Promotions, Local Service Ads, YouTube ads, Social Ads, and Remarketing. The type of ad you choose depends on what your goals are, where your target audience spends their time and the platform that best suits your product or service.

Let’s start with the most popular type of pay per click (PPC) campaign: search. Search ads show up above organic search results in Google or Bing search results and are a great choice if you want to get your business to appear at the top for relevant keywords. In fact, they’re so effective that 79% of marketers say pay per click is hugely beneficial for their business.

Next, there’s Display. These ads appear across the Google Display Network, which covers 2 million websites and reaches 90% of all internet users. Display ads are a great way to increase your business' brand awareness amongst your target audience through websites like The New York Times, HuffPo, Forbes, and more.

Got a product to sell online? Then Google Shopping is another paid search platform your company needs to have in the mix. Google Shopping ads allow you to display your products for search queries with commercial intent in Google Search (think: “buy Nike Jordans”).

While we’re on the subject of digital marketing with Google, you can also run targeted Gmail ads that appear in the Promotions and Social tabs of your audience’s inbox, and Local Services Ads to generate leads from nearby customers who are searching for your service online.

Next, there are YouTube Ads. These appear before, during, or after videos on the world’s largest streaming platform, and have the highest CTR of any form of display advertising. If you want to tap into the power of video marketing to convince and convert your audience, this is one of the best ways to do it.

Got an audience on social media? Every brand does. That’s where social media marketing comes in. Social media advertising helps you promote your brand to a hyper-targeted audience on Facebook, Instagram, LinkedIn, Twitter, and more. The beauty of these ads is that you can choose from a variety of different paid search ad formats (such as video, carousel ads, or links) and narrow down your audience using the abundance of targeting options available.

Last but not least, there’s remarketing. Regardless of which platform you’re using, remarketing is a solid addition to any digital marketing strategy. This allows you to reach people who have already visited your website or engaged with your paid search ads — in other words, people who are more likely to buy, buy, buy.

We know — there are A LOT of options to choose from. That’s why savvy United States businesses looking to grow work with a digital marketing agency to reach the right audiences and get more bang for their buck.

SEO vs. PPC: Which is the right strategy for your business?

Both search engine optimization (SEO) and PPC services should be part of every well-rounded digital marketing strategy. Each channel comes with its own unique set of advantages and, when put together, can help you boost your brand awareness online, increase the volume of qualified traffic to your website, convert more clicks into customers, and ultimately bring in more sales.

PPC is all about putting your brand at the top of relevant search terms with a targeted message that inspires your audience to take action. Done well, this allows you to bring hyper-relevant customers to your website where they will hopefully fall in love with your products and services, and seal the deal. However, you can’t always control where and when your ads show up, and you have to pay for each person that clicks through to your website. That’s where search engine optimization comes in.

With search engine optimization, there’s more groundwork in the beginning — but rest assured, this pays off in the long run. Once you reach the top of organic search results, you’ll see floods of traffic coming through to your landing page, all for free.

The other benefit to having both in your digital marketing strategy? Time. You’ve probably heard that search engine optimization is a marathon, not a sprint, and that’s absolutely true. It can take anywhere from 3-6 months to upwards of a year to fully reap the rewards of your strategy. PPC services, on the other hand, are far more immediate. You just set up your ad and you’ll start appearing in search results within hours or days. While it can take months for a PPC campaign to reach its full potential, you’ll be able to get up and running sooner rather than later.

Bottom line? When you have integrated digital marketing services that encompass both search engine optimization (SEO) and PPC, you’ll cover the best of both worlds. You’ll dominate organic and paid search results, convert more customers, and rake in the revenue. That's why the best companies in the US work with a full service digital agency like the Online Marketing Gurus. With experience and expertise in PPC management campaigns, SEO, content marketing, social media marketing services and more, we have everything you need to get ahead with your online marketing campaigns.

How much do PPC services cost?

There’s no hard and fast answer for this one. The cost of PPC management services varies significantly depending on the advertising platform, the level of competition in your industry or for your target search terms, the quality and relevance of your ads, and your goals. You could be spending $1,000 per month, $10,000 a month, or even upwards of $20,000 a month on your PPC campaign with a pay per click management company.

Truth be told, with pay per click, you have to spend money to make money. But your ads aren’t an expense — they’re an investment in the future of your business. And as with any investment, you want to make sure you’re getting the best return possible and minimizing any wasted ad spend. That’s where a PPC agency comes in. These experts will help you get more bang for your buck on every platform, from social media marketing to search and display ads. This means that every dollar you invest is working as hard as possible for your business.

On top of this, the amount you spend depends on the size of your pay per click ad spend. As a general rule of thumb, the more you spend on PPC services, the more you’ll spend on PPC management. This is because it takes more time to manage your campaigns effectively: there are more moving parts to account for and more campaigns that need to be tested, measured, optimized and reported on.

Last but not least, keep in mind that with search engine marketing methods like pay per click, you’ll need to factor in the costs of ad spend on top of PPC management services. Ad spend goes directly to the digital marketing platform (i.e. Google or Facebook), while the cost of PPC management services covers things like a dedicated account manager, PPC strategy tools, and the time it takes for your PPC company to set up, optimize, and report on your paid search campaigns.

The takeaway? Don’t get caught up in the cost of PPC management services with a digital marketing agency. The key here is to focus on the gains you’ll be making for your business with pay per click, and who the best partner is to help you make those gains. For example, if you double your pay per click ad spend with your marketing agency but get a 19:1 ROAS like Jennifer Bradley Cosmetics, that’s a PPC marketing investment worth making.

What is a PPC Advertising agency and what do they do?

To understand what a PPC management company does, let’s go back to basics. Pay Per Click (PPC) is a method of driving traffic to your website by paying the advertising channel every time your ad is clicked. For example, Google Ads (formerly Google Adwords) allows you to bid for space at the top of Google's search engine results page. There are a myriad of pay-per-click advertising services available, from search ads to display ads on websites, video ads on YouTube, search ads on other search engines (Bing Ads), and social media PPC ads on platforms like Facebook or LinkedIn.

Here’s the thing: like digital marketing, the world of pay per click advertising moves very quickly. When you're investing in paid advertising with Google and Bing, or social media platforms like Facebook and Instagram, keeping up with the performance of your campaigns, search engine developments, and changes in the whole digital advertising landscape can prove incredibly challenging. Especially if you don’t have the time or resources dedicated to it. Also, PPC ads require constant project management, as well as tweaking and refining if you want to get the best results. If you don’t have the experience or time, PPC ad campaigns with Google can become a black hole that drains your budget with very little return on investment. That’s where a top pay per click advertising agency like OMG comes in.

Whether it's the United States, Canada, United Kingdom or Australia, the best PPC companies will ensure that you have super-tight PPC marketing strategies that will deliver bankable returns without wasted ad spend. Beyond managing your campaigns, these agencies help you maximize your returns and ensure every dollar is well spent with their pay-per-click (PPC) management services. These PPC advertising services include keyword research and analysis to find the most valuable search terms for your business, landing page conversion optimization to turn clicks into customers, ad management across all of your campaigns, A/B and split testing to find out what resonates with your customers, social media advertising on Facebook, Instagram and LinkedIn, and YouTube advertising. Plus, they’ll also give you a second chance to make a first impression by remarketing to click-happy customers who already know and trust your brand.

There’s another important aspect of effective PPC management services that many people overlook: reporting. Quality reporting is extremely important, especially if you've got an ROI to prove to your boss. Great pay per click companies will make your campaign reports easy to understand so you can get to the crux of the data quickly, rather than spending days lost in meaningless numbers.

How to choose the best PPC management company for my business?

Choosing the best PPC management company for your business can seem completely overwhelming. Here are some tips to help you take the guesswork out of the whole experience and ensure that you pick the right agency for your specific needs.

Start by looking for experience. Choose a digital marketing company with several years getting results for clients.

Another thing to look for is an integrated approach. A great PPC management company understands that pay per click works best when integrated with other digital marketing tactics, like search engine optimization, social media advertising and conversion rate optimization. Search Engine Optimisation, in particular, can be a very effective long-term revenue generator. That's right, search engines are just as powerful as you thought.

Next, ask whether the agency has any certifications. These certifications mean more than just a badge on their website. If they are a Google Premier Partner, like OMG, it shows they take PPC management and paid search seriously and will dedicate the time and effort into learning everything about the tools to provide their clients with the best campaigns and ads.

Finally, always choose a data-driven agency. By that, we mean you need to ensure that the agency isn’t just big on numbers and reporting but can draw out the actionable insights that allow them, and you, to make the right strategic decisions with your ads. If you find an agency who ticks all these boxes, you’re onto a winner. (hint: that’s us!) Find out if we’re a good fit for your PPC ads campaigns and give us a call!

Why is OMG the best PPC agency in the United States?

The proof is in the pudding. We're one of the most trusted PPC management agencies with 400+ Google Reviews rating us 4.9+/5 stars. We turn to the numbers, every step of the way — from the initial audit to campaign launch to constant optimization. Our in-house team of dedicated PPC management specialists have had years of ads experience working with 1,000s of companies worldwide, from household brands to local businesses across the United States.

We’re also obsessed with evidence, not opinion. If we can’t measure it or link it to tangible growth for our clients, it doesn’t count. This evidence-based approach underpins our reporting, which is transparent, straightforward, and focused on the metrics that matter for your business.

It’s this commitment to real revenue results that has seen us deliver jaw-dropping outcomes for our clients in the United States and beyond. Case in point: our client Jennifer Bradley Cosmetics achieved a whopping 19:1 return on ad spend with pay per click. Other clients have seen a 99% uplift in PPC conversions, 72% growth in leads, and 256% more clicks — all from our pay per click services. These incredible outcomes have also seen us become Google Premier Partners and Facebook Preferred Partners. Only a handful of agencies around the world have earned this title for their demonstrated ads skill and expertise, and we’re one of them.

Truth is, we're always out to get the best return on your PPC investment. We won’t settle for anything less with your internet marketing. The result? More conversions on your ads, less waste. Unlike many other PPC management services, you’ll know what’s going on. No buzzwords or jargon. More clicks, customers, and sales. It’s that simple.

Should I outsource my PPC, hire inhouse, or both?

Whether you outsource, hire inhouse or choose a combination of both depends entirely on your business. The most important thing to realize is that driving serious revenue returns and improving your conversion rate needs a team of experts. And this is where outsourcing your business' ads and paid search to a PPC management agency will outperform in-house teams.

Why? Because PPC agencies are the experts solely focused on the advertising world. They create and manage pay-per-click and paid search campaigns every single day. To add to the argument, they’ve usually worked with a wide range of businesses and budgets of all sizes, types and industries. Our Online Marketing Gurus alone have worked with 1,000+ clients globally. Just imagine the kind of knowledge that will bring to your campaigns. Can you get this kind of expertise by hiring in-house? Maybe, but you’d be hard pushed to find one person with as much experience as a whole agency.

Another pro of PPC agency versus hiring in-house is that agencies will always stay up-to-date with the latest paid search updates. It’s part of their job. If you work with a Google Premium Partner, they will not only know the ins and outs of the Google platform but be the first to know about any new products or changes. By contrast, generally, a PPC specialist within an in-house marketing team has their eye on a specific campaign/ad groups and only those changes that impact current activities and ad groups, not future campaigns.

We can’t compare in-house versus full service agency without talking about your budget. Your decision must make sense from a financial point of view. Let's break it down. If you hire a PPC specialist to work in-house, their salary could cost you (on average) anything $75K per year or even more. Add on benefits, office overheads, admin, onboarding and training, that's over $100,000 per year for one person. Then you need to pay for the PPC tools to help keyword analysis, testing and more. Sure, some of the tools are free but if you really want to get results, you're going to want the best tools at your service. That's before you invest in the PPC campaigns themselves.

On the other hand, by outsourcing your pay per click advertising, your account manager will look after all the details and the PPC team already has all the tools it needs at its disposal, so there’s no need to dig into the budget for those. Now that’s what we call affordable PPC ads management.

How do I get started with OMG?

Getting started with the Online Marketing Gurus is easy. We can get you up and running with our pay per click services in as little as 2 weeks or as many as 4 weeks. It all depends on your current situation. That’s where our FREE audit (worth $2000) can help.

First, we need to take a good look at your current PPC strategy, if you have one. How are your ads and search campaigns tracking? Are your ads delivering the results you want? Is it performing or is the money simply going down the drain with your paid search/Google Ads?

Our free OMG audit will highlight all of this and more. Our Gurus will get to work investigating your industry, keywords and competitors. Then, we’ll show you the online situation with opportunities for improvement with your ads and an in-depth roadmap for your digital marketing domination.

The best part? Our digital audits are completely FREE and there’s absolutely no obligation.

If you like what you hear, that’s great. We’ll prepare a plan that puts your business goals front and center. Once you’re happy, our Gurus will hit the ground running and put your strategy into place to achieve your goals. But that’s not the end. We’ll continuously refine and tweak your PPC ads campaigns to get bigger and better results.