Social Media Advertising

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Facebook has more than 1.5 billion active users. Around 95 million photos and videos are shared on Instagram every day. And LinkedIn has over 380 million members worldwide. If your business isn’t on social media, you’re missing out on a huge audience. But it’s not enough just to have a presence on social media. No matter how great it is, organic content doesn’t have the reach it used to. You need both organic AND paid advertising to superpower your online success.

That’s why so many organizations rely on paid social to get noticed, build trust and generate leads. One of the best things about social media ad campaigns is that they let you target hyper-specific audiences. Our social Gurus can help you take advantage of deeply granular targeting to find and nurture exactly the right audience. By reaching the people who are most likely to convert, our expert team will maximize the ROI from your ad spend day to day, helping you achieve brand reach, engagement, sales, leads, downloads and more.

What is social media advertising?

Social media advertising is the online advertising (paid ads) placed on social networking platforms, like Facebook, Instagram, YouTube or LinkedIn. One of the biggest benefits of advertising on a social networking platform is the micro targeting. Social media advertising brings targeting opportunities like nothing else. Social networks like Facebook let you tap into their user data to serve highly targeted, relevant and conversion-ready advertisements. Get the targeting right, and social media advertising can deliver insanely good conversions and sales with a low cost per acquisition.

The different social media platforms on which you can serve paid social ads include Facebook, LinkedIn, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and more. The most popular social advertising platform is Facebook. As the world’s largest social network, Facebook boasts 2.32 billion users every month, so there’s a pretty high chance your audience is on there! As with pay per click advertising, Facebook advertising is an auction. Submit your ad and it goes to an auction to get in front of the right audience. The winning ad is the one with the highest total value based on bid amount, estimated action rates, ad quality and relevance.

Every social media channel has its own pros and cons. Social media platforms offer their own advertising tools and features, especially around audience targeting, to help their advertisers get the max from their paid social budget. So, whether you invest in Instagram ads, Facebook ads or targeted video ads on YouTube, you can pinpoint your audience, create irresistible ads and measure your campaign’s ROI.

What can social media advertising do for my business?

Bottom line: social media advertising provides a tremendous opportunity to grow your business. Let’s face it - billions of people use social media. Social media statistics for 2019 show there are 3.2 billion social media users around the world. That’s about 42% of the global population (Emarsys, 2019). Facebook alone has a staggering 2.32 billion active monthly users, while over on Instagram, 1 billion active users engage with the platform.

Reaching these audiences is where you can reap the real benefits for your business. With a highly targeted social ad strategy, you can grow sales, nurture loyal customers, generate brand awareness, and target new and repeat customers for even more conversions. In fact, research shows that social networks are the most significant source of inspiration for consumer purchases - 37% find purchase inspiration through social media (PwC 2018). That’s not all - when consumers follow a brand on social media, 77% say they are more likely to buy from that brand over another (Sprout Social 2019).

Now, let’s talk about ROI. Social advertising spend in the United States is expected to reach $18.4 billion in 2019 (Sprout Social). So, it goes without saying that businesses are seeing the value in social advertising.

Why is OMG the best social media advertising agency?

Now you know how powerful paid social is, you need to work with a social media advertising agency that knows how to get the best return for your advertising investment. That’s where OMG comes in. We’re told we’re the best social media advertising agency because of our goals-driven approach. Every social media strategy begins with understanding your objectives. This provides us with the big picture of where you want to be and ensures we choose the right social networks to advertise on to reach your audience, whether that’s solely Facebook advertising, YouTube ads, or a combination of several platforms. Then, every element of your social advertising campaign is 100% tailored to your business goals and needs. We analyse your brand, identify challenges and opportunities, and size up your current social media presence against your competition.

Only then do we craft the right messages and zone in on your audiences. In fact, audience targeting is the most important part. That’s why our Gurus spend time understanding exactly who your potential customers are, so we can take maximum advantage of the advanced targeting tools on social platforms to give your leads and profits a solid boost.

Another reason we’re the best social media advertising company? We never set and forget your ads. Social media has the benefit of instant feedback. No need to wait days or weeks for the stats to come in! We can get the measure of your social media ads in moments and use data analytics to see exactly how to improve. Testing is key to your success. That’s why we use A/B testing to see how one ad performs against another, so we can refine your strategy to improve audience targeting and boost engagement. Whether it’s our facebook ads campaign to your twitter advertising to instagram and beyond, there’s no channel we can’t make work.

You want to know your social media ads are delivering tangible results. When you work with OMG, you’ll have the confidence thanks to measurable and transparent campaigns. View detailed performance stats on all your social media ads in one place thanks to our custom dashboard. It’s never been easier to prove the ROI of your digital marketing spend!

Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

How to hire the best social media advertising agency?

Moving from a purely organic social marketing strategy to spending real dollars on social media advertising can be overwhelming. There are so many guidelines, best practices, tools and rules to learn. That’s why it’s essential to find a social media marketing company you can depend on to squeeze the best ROI.

So, how do you find them?

Start by looking for social media gurus who won’t try and sell you one-size-fits-all marketing services. Look for one that will create a unique social advertising plan tailored to YOUR challenges, needs and goals. Organic and paid efforts are a must, so make sure the company doesn’t rely on only one tactic.

How will you know you’ve found the right social or facebook ad agency? Because they will invest time in getting to know your business, your goals, your target audience, competition and your broader marketing strategies BEFORE they commit to a strategic plan.

It’s not just about the ‘doing’ - the best social media marketing companies will dedicate an equal amount of time to measuring and tracking results. Guesswork will not cut it. Using real data and insights is the only way to refine your strategy and get a long-term sustainable return on investment. If the agency doesn't talk about tangible metrics, like conversions and sales, don’t stick around. Find out what kind of reports you will have access to. You should never be wondering how your advertising campaigns are performing -- an honest, evidence-driven agency will ensure you have the right insights at your fingertips and can make informed budget decisions.

Ready to talk to the best social media agency the US has to offer? Our gurus are ready to help!

How much does social media marketing cost?

Social media marketing can cost as much or as little as you want! The great thing about social media marketing is that you don’t need a humongous budget. For example, you can start advertising on Facebook for just $5 per day. The bonus of this is that it makes social media ads an affordable option for small businesses to reach audiences. Facebook Ads’ CPM (cost per thousand impressions) ranges from $5-10. So, with less than $10 you can still reach over 1,000 people!

As with any digital marketing strategy, the best way to approach social media is with some clear goals. With a razor-sharp strategy, you'll be amazed by the ROI you can achieve with a relatively small budget.

Also, one of the biggest advantages of social media advertising is that there is a huge ability to scale. Want to reach 100,000 people in a day? Paid media can make it happen.

What is the best social media platform for marketing?

It depends on what your company wants to achieve from your social media marketing. Every social media platform is different. For example, Twitter is great for short-form posts, while Instagram focuses on visual-based content, LinkedIn is the home of professionals, and Facebook is the biggest out there. As such, your marketing approach for each platform should differ to suit its nuances, as well as your company goals, products or services, and audience.

By far the largest platform, Facebook boasts over 2 billion monthly active users – 61% of whom are Americans between the ages of 25 and 54. But far from being a catch-all platform, it allows you to use its audience data and targeted marketing services to narrow down those millions of users into the exact audience you want. You can define your audience by a huge number of criteria, meaning you can really get in front of your prospective customers with a message you know will drive them to action. In addition, you can create an ad on Facebook and run the same ad on Instagram with the click of a single button. This makes FB arguably the top social media network for marketers who want to focus on generating web leads from their social media campaigns - especially advertising. The good news is the platforms provide analytics services to make it easy for your business to get a transparent view of your social media management. You can see how your ads are performing and run A/B testing to get even better results.

But, as we said, other platforms have their own unique benefits. If its immediacy you want, Twitter is your go-to platform. It is the first place to reach followers with breaking news, announcements, and important updates on services. LinkedIn, on the other hand, is the number one platform for B2B businesses. It is ideal if you want to build professional relationships, establish yourself as a trusted authority with clients, and use your online presence to generate leads for your products and services.

The lesson here is not to rely on one platform because you have heard it’s the biggest and best. Need help? Whether you're a small business or global company, our recommended approach is to be clear about your marketing goals, and then work out the right platform to help you reach them with your digital marketing campaigns. Our team can help design a customized approach for your goals.

How do build a lead generation funnel using social media?

Learning how to build a lead generation funnel that converts can be a deciding factor in the success of your social media efforts. It all starts with user intent. When most people log onto Facebook, for example, they’re not looking for products and services. They are looking to find out what their friends and family are up to. People want to use Facebook to connect with others. In other words, they have low buying intent. If they want to search for a product or service, they go to Google.

So, is social media a bad place to sell? Not necessarily. It’s all about your approach, and that’s where a lead generation funnel comes in. Use the funnel to draw social media users from a low buying intent to a position where they will become a lead and convert. Here’s the thing: creating an effective lead gen funnel on social media does more than generate sales; it builds a community of loyal customers and brand advocates.

So how do you do it? Start by understanding that a one-size-fits-all strategy won’t work. Target different groups of people with relevant content they will want to see. Trying to sell a product directly to a cold lead won’t win over a new customer. Likewise, building content won’t engage those who are already in the considering and buying stages. At the same time, remember that people don’t generally visit social media to look at products. They want interesting, entertaining, high-quality social media content.

Another key element to a social media funnel is remarketing. The stats for remarketing are pretty amazing - when you retarget people with a campaign, they are 70% more likely to convert into buyers.

These are only a few steps to building a lead generation funnel through social media- read our full guide to Facebook Funnels.

How do I get started?

Easy - just get in touch! Start by filling out our short form. We want to make sure you’re a good fit and that we can deliver the results you need. So we’ll start by gathering a few pieces of information about your business. Then we’ll provide you with an in-depth, digital health check (worth $2,000) for FREE. The audit will give you a crystal-clear picture of where your business is at, plus an in-depth roadmap, on-boarding process, and timelines to accelerate your social media marketing success.

Is social media still worth the investment?

Absolutely. Social networks are still one of the fastest-growing industries in the world. The fact is that more people are spending more time on social media platforms than anywhere else on the web. If you’re not investing in social media marketing, whether working with a social media marketing agency or with your own in-house team, you’re missing out on a huge opportunity to connect with your potential and existing customers, drive them to your website and make them loyal for life.

Word of mouth has long been the best way to grow a business, build your brand reputation and attract tons of new customers. Times haven’t changed in the digital age – social media is the new word of mouth. Whether a brand provides excellent customer service or the worst experience ever, a customer is highly likely to share it with their social networks on the web.

But as with every digital marketing tactic, it’s only worth the investment if you go into it with clear objectives and measure the right performance metrics. Lots of clients come to our team not knowing how their campaigns are tracking. They can't answer the simple question: is it an effective social media campaign? Don’t underestimate the importance of metrics to determine whether you’re hitting your company goals. Without them, you cannot monitor the health of your presence, determine what content is resonating with your prospective customers, or see how your ads are tracking. This is social media management 101, so make sure it’s covered by your social media marketing agency. If it's not, talk to us about how our services can help ensure your social media management is 100% transparent.